Creative crafts - and, behavioural science-smarts.
Persuasion-Craft is a brand communications consultancy, led by multi-disciplinary creative marketing specialist Sarah Vincenzini.
With a unique blend of expertise and on-the-tools skillsets across psychology, strategy, copywriting, design and art direction, Sarah brings proven and versatile creative communications capabilities directly to brand teams.
Her advertising experience includes nearly 20 years with advertising agencies such as Colenso BBDO, Bullfrog, M+C Saatchi Australia, Marmalade, Ogilvy Australia and TBWA\.
Plus, with years of behaviour change campaigns under her (metaphorical) belt, and, an academic grounding in Psychology via Monash University - Sarah’s brain is an asset for any brand seeking to show up in a human way and meaningfully connect with their audience.
An agency’s-worth of usefulness, packed into one (quite tall, to be fair) human woman.
Since founding Persuasion-Craft in 2023, Sarah has solved communications challenges for some of Australia's biggest brands and organisations, including VicHealth, Kraft-Heinz, Medibank, Mastercard, Crown Resorts - sans the massive agency overheads.
Whether the challenge is one of stagnant brand growth, negative brand or customer perceptions, or how to stand out amongst a sea of digital messaging pollution, Sarah crafts messaging that resonates - and activates meaningful impact. All with minimum character count and maximum emotional resonance.
She does this by translating behavioural insights + business objectives into impactful communications strategies; communication strategies into compelling creative storytelling; and creative storytelling into bespoke executions across all paid and owned channels.
